TERMS OF USE

Terms of Service for Prime Automotive Co.

Last Updated: June 13, 2026

These Terms of Service govern your participation in the SMS messaging program offered by Prime Automotive Co. (“we,’ ‘our,” or “us”). By opting in to receive text messages from Prime Automotive Co., you agree to the terms outlined below.

1. SMS PROGRAM DESCRIPTION

Prime Automotive Co. may send SMS messages to customers who have contacted us, submitted an inquiry, requested information, scheduled an appointment, requested a test drive, submitted a financing inquiry, or otherwise interacted with our dealership.

These messages may include:

• Transactional Messages: Appointment confirmations, appointment reminders, scheduling updates, financing communications, and customer service notifications. • Operational Messages: Vehicle availability updates, test drive scheduling, customer support communications, and dealership service-related notifications. • Marketing Messages: Promotional offers, inventory updates, special dealership events, vehicle announcements, and other marketing communications (where consent has been provided).

Message frequency may vary depending on your interaction with our dealership. Consent to receive SMS messages is not a condition of purchase.

2. ELIGIBILITY

You must be at least 18 years old or have permission from a parent or legal guardian to participate in our SMS messaging program.

3. OPT-OUT INSTRUCTIONS

You may opt out of receiving SMS messages at any time. • Reply STOP to any SMS message received from us to unsubscribe. • Once you opt out, you will no longer receive SMS communications unless you opt in again. • For assistance, reply HELP to any message.

4. CUSTOMER SUPPORT

If you need assistance or have questions regarding our SMS program, you may:

• Reply HELP to any SMS message. • Contact us using the information provided below. Phone: +1 (479) 279-7028 Email: primeautomotiveco.com Website: https://www.primeautomotiveco.com

5. MESSAGE AND DATA RATES

Message and data rates may apply based on your wireless carrier plan. Prime Automotive Co. is not responsible for any charges imposed by your mobile service provider.

6. CARRIER LIABILITY

Wireless carriers are not liable for delayed, failed, or undelivered messages.

7. PRIVACY POLICY

Your privacy is important to us. Information collected through our SMS program is subject to our Privacy Policy.

8. CHANGES TO THESE TERMS

Prime Automotive Co. reserves the right to modify or update these Terms of Service at any time. Any changes will become effective immediately upon posting an updated version with a revised “Last Updated” date.

9. CONTACT INFORMATION

If you have questions regarding these Terms of Service, please contact: Prime Automotive Co. Address: 1110 E Necessary Rd Rogers, AR 72758 Phone: +1 (479) 279-7208 Email: [email protected] Website: https://www.primeautomotiveco.com